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- < + @* You, your, very few we our + + "You have this problem, we have this solution" + +Positive branding + +Toxic positivity goes overboard. It minimises real human experiences. Positive branding is both warm and authentic. Humanising your brand makes it much easier to connect with your audience. +Building a community + +Positive branding applies to your social media activity. Grow a community. One that really hears people’s problems. This benefits both your customers and yourself. Customers who feel heard will feel connected to your brand. Having good listening skills as a brand makes it easier to identify pain points. Ultimately, this will improve your service. + + show you understand how the person feels + Be understanding + Be relatable + Understand your audience’s needs + Ensure your writing is community-focused + Actively listen to your community *@ +