devdocs/pricing.md

@@ -6,13 +6,55 @@ Note that we really need to consider SAAS right out of the gate because it's tot
 See the [links below](#new-idea-perpetual-vs-subscription) and read through them take the time.
 
 We're likely leaving a lot of money on the table by not having a subsription saas pricing model and we could potentially do both.
-Maybe three models:
+Two models:
+
+
 Perpetual on premise (most expensive up front no recurring revenue, charge for updates and support as required)
-Subscription on premise (kind of what we're doing now really except we also charge more up front and they can keep using it after they stop paying which is not how this normally works)
 Subscription hosted (We host they pay a flat fee per month / year to get access to latest version)
 
 Eventually I'm going to want to cash out and sell the business and recurring revenue model is far easier to sell than a perpetual model.
 
+
+## Value to Price ratio factors
+
+Value to price ration of 10:1 is ideal, means customers feel like they are getting 10 times more than what they pay
+I've never heard anyone say AyaNova is too expensive
+
+
+## License types and programs we will offer
+
+TWO types makes the most sense after considering options:
+
+### Perpetual
+
+- Most similar to current v7 but not exactly the same, subscription is broken out separately
+- One time fee, user can use indefinitely
+- self installed, hosted and maintained by customer
+- least profitable for us long term if they don't buy a maint. subscription
+- Without maintenance subscription, eligable for Minor updates only to fix bugs no new features so in other words they buy 8.0.1 they can upgrade to any 8.0.X version release, but not 8.1 as it will be new features added that don't break backward compatibility
+- one-time payment, along with the option of a yearly maintenance fee.
+- This is basically our current model but we allow upgrades for subscribers
+- **HAS CODE IMPLICATIONS** upgrades need to check if allowed based on version number if no maintenance subscription *not* on date of build.  
+- TBD - MAJOR RELEASES: not sure yet; if they have an active maintenance subscription can they can upgrade to any newer major releases??
+- If they lapse the subscription they pay a much higher premium but not quite as high as a completely new purchase to reward past loyalty (i.e. maybe 75% or some other % as appropriate of a new purchase or something?)
+
+### Subscription license
+
+- SAAS, pay month to month to keep using it
+- We host, maintain and always upgrade they don't need to do a thing but use it
+- The subscription model involves recurring payments, typically monthly or yearly. The subscription model can be thought of as “renting” the product instead of “owning” it under the perpetual model. 
+
+
+### SWITCHING
+
+We need a formal declaration of how to switch from one to the other models.
+#### Perpetual to subscription
+    they start with perpetual but go fuck it we don't want the hassle anymore so....?
+    I'm guessing it's just switching to month to month plans and pricing, nothing special except maybe we offer to move their data for them
+
+#### Subscription to perpetual
+    We post a guide on how to backup and restore to local
+
 ## Pricing for v8
 
 IDEA: figure out average license cost over all sizes of existing license sales, factor _that_ with the 19.4% inflation figure Joyce determined before and make that the average license price??
@@ -159,7 +201,7 @@ When it comes time to do this I will need to revamp the AyaNova license code to
 #### SELF INSTALLED
 
 Basically Joyce's price for a single license if inflation factored in is 189.00 per license which sounds about right to me, in the past wew've had it as high as 199.00 per license so this is actually a discounted price
-The new plan is
+
 
 ## Joyces email from jan 2022: