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@@ -12,7 +12,28 @@ The method by which a user starts using your product is called the activation mo
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This is the method we use and will continue to use but needs tweaking.
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### Lead quality
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We must require something to improve lead quality, if it's too easy people will just fuck around for the fun of it and waste our time. Some require a credit card but that's a *very* high barrier I think for just kicking the tires and right now how would we even use that with our payment processor since it's a zero dollar thing up front?
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At the very least we should continue to require a valid email address to get started. Not sure of any better commitment that is simple and works for us so no change there I guess but they cannot download and try without an email address unlike v7 which just works from download automatically.
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### trial period
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Right now we have 45 day trial, that's way too long, it ties up resources and prevents any sense of urgency on the part of the customer.
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It needs to be as short as possible but still allow them to try it all out. In fact, there are two different types of trial periods now, the perpetual and the saas subscription.
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For perpetual it takes much more time to install and set up to even get running and that's part of the testing process, however they can repeatedly request a trial license no problem but have to erase the data each time so I guess at the end of the day it's not necessary to have different length trial periods.
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I think a three day trial period is sufficient. It creates hella urgency, it is really enough time to kick the tires and try everything out for real, if they are super serious but uncommitted yet they can move to renting for a month and really get into it.
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"3 Day trial, if you need more time we suggest sign up for a month"
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### Existing v7 users going SAAS
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We offer the import of data ourselves so that they don't need to fuck around with that as part of the SAAS service?
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Hmm... a lot of it requires specific to them choices, maybe not.
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## PRICING
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