devdocs/specs/marketing-sales-planning.txt

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 MARKETING AND SALES IDEAS
 
+This was interesting: https://getpocket.com/explore/item/tapping-into-the-power-of-humble-narcissism
+"The first kind of humility is humility about your ideas. Take Rufus Griscom (TED Talk, given with Alisa Volkman: Let’s talk parenting taboos). When he founded the parenting blog Babble, he did something I’ve never seen an entrepreneur do. He said, “Here are the three reasons you should not invest in my company” — and he walked away with $3.1 million in funding that year. Two years later, he went to pitch Babble to Disney, and he included a slide in his pitch deck that read, “Here are the five reasons you should not buy Babble.” Disney acquired it for $40 million.
+
+By speaking candidly about the downsides of his idea, Rufus made his comments about the upsides more credible. Admitting the flaws outright also made it tougher for investors to come up with their own objections. The harder they had to work to identify what was wrong with the company, the more they thought was right with the company. The conversation changed: his investors proposed solutions to the problems.
+
+If you ever took a debate class, you were taught to identify the weaknesses in your argument and address them out loud. But we forget to do this when we pitch our ideas: we worry that they’re fragile and we don’t want to shoot ourselves in the foot. We overlook the fact that we’ll actually seem more credible and trustworthy — and other people will see more potential in our ideas — if we have the humility to acknowledge their limitations."
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 We will have two markets: