devdocs/pricing.md

@@ -2,9 +2,12 @@
 
 Worksheet for all business stuff related to pricing licensing activation models.
 
+## sept 2022 Subscription worksheet pricing
+
+This is based on basic 6 dollar droplet if users need more then they pay for more, it costs us 4% for anything we charge for so we need to add that to any costs digitalocean charges us, plus a 2.95 transaction fee.
+
+### SUBSCRIPTION
 
-## Subscription worksheet pricing
-SUBSCRIPTION
 cost:
 Droplet
 $6 month 1gb / 1cpu/ 1tb xfer/ 25gb total (5GB is taken by installed apps on new setup, so 20gb is free here and available to users)
@@ -26,7 +29,6 @@ server rental 77.04
 Shareit flat fee (assuming monthly) 35.40
 so a customer costs us $112.44 per year plus 4% of sales
 
-
 V7 REAL NET SALES FOR COMPARISON ONLY COUNTING SUBSCRIPTION SUBSEQUENT YEARS (what we're actually making now)
 
 1 user $55.65-4%=53.42-2.95=50.47
@@ -35,34 +37,57 @@ V7 REAL NET SALES FOR COMPARISON ONLY COUNTING SUBSCRIPTION SUBSEQUENT YEARS (wh
 15 user $577 =550net
 20 user $693=662 net
 
-
 V8 SUBSCRIPTION
 Hypothetical license fees and profits Always assuming monthly payment schedule
 
-$12 dollar per single user minimum 2 licenses 
-1-2 user= $24.00 month 24-4%=23.04-2.95=20.09-6.42=13.67net/month * 12 = 164.00/year net sales for up to two user 
-5 User = 578.76/year net profit per year
-10 user = $1269.96 / net profit for year
-15 user = $1961.16 / net profit for a year
-20 user = $2652.36 / net per year
-
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+$12 dollar per logon user
+1 user= $12.00 month 30.84/yr net profit / charges 120/yr
+5 User = 578.76/year net profit per year | charges 720 yr
+10 user = $1269.96 / net profit for year | charges 1440 /yr
+15 user = $1961.16 / net profit for a year | charges 2160 yr
+20 user = $2652.36 / net per year | charges 2880 / yr
+50 user = charges 7200 / yr
 
+### PERPETUAL
 
+V7 REAL CHARGES FOR SUBSCRIPTION FOR COMPARISON ONLY (what customers are paying year to year after the first year which is our only real revenue right now)
+1 tech $55.65
+5 tech $243.25
+10 tech $416.50
+15 tech $577.50
+20 tech $693.00
+50 tech $1382.5
 
+POTENTIAL NEW PERPETUAL V8 PRICING AND SYSTEM
+Subscription only, no different up front cost, you pay per year for a years worth of support and updates and can stop before the next year renewal and be fixed at that release version.
+$2/user per month or 24 per user per year, minimum 3 users??
 
+Proposed v8 Perpetual pricing:
+$24/year per **active login user** minimum 3 users
+1-3 **users** = $72.00 charge to customer / $66.17 net profit
+5 users = $120 charge / $112.25 net profit
+10 users = $240 charge / $227.45 net profit
+15 users = $360 charge / $342.65 net profit
+20 users = $480 charge / $457.85 net profit
+50 users = $1200.00 charge / $1122.50 net profit
 
+#### New software so new changes to perpetual?
 
+1. we don't sell any new v7 licenses
+   Not perceived as value for money spent / too expensive?
+   Too old and outdated?
+   No one wants to install self-installed software anymore?
+   marketing, maybe not enough marketing or effort in it?
+2. It costs more time to support perpetual but it's not a lot in the big scheme of things
+3. licensing by scheduleable resource is clunky to market, hard to word, confusing for end users, can we simplify for per active login user like subscription
+   Existing customers need to be treated fairly:
+   what is a fair price, sb less than subscription as there are no costs to us except for processing (not counting development costs at all in any of this)
+   to calculate fair price, how many non scheduleable users on average per sched user per office in terms of existing customers? (e.g. for every 3 techs are there 1 office staff that needs to login or...?)
+4. better to have more customers at lower price point than less at higher - volume?
 
 # NOTHING BELOW HERE IS CURRENT
------------------------------------------------------------------------------------------------------------
 
+---
 
 ###################### TODO: revisit subscription pricing, too high, set to much lower but minimum 100/month effectively by x minimum licenses to purchase
 
@@ -78,8 +103,8 @@ There are two options coming - "Perpetual" license where customer self installs
 
 All prices in US dollars.
 
-AYANOVA PERPETUAL LICENSE
-=========================
+# AYANOVA PERPETUAL LICENSE
+
 AyaNova self-installed on own hardware / network
 
 $135.00 per scheduled technician User
@@ -93,10 +118,8 @@ Includes at no extra cost our QBI QuickBooks (Desktop edition) integration (Onli
 
 Backup data is compatible with Subscription version (below) if you want to switch and save the costs of supporting your own hardware, ISP and I.T. etc.
 
+# AYANOVA SUBSCRIPTION LICENSE
 
-
-AYANOVA SUBSCRIPTION LICENSE
-===========================
 AyaNova hosted by us on our servers in your choice of data center
 (US West, US East, Toronto Canada, Amsterdam Netherlands, Frankfurt Germany, Singapore, Bangalore India)
 
@@ -120,16 +143,10 @@ You have access to your own data to download backups any time that are compatibl
 
 More details on optional add-on's for Subscriptions to come as it's getting finalized but that's the main price.
 
-
 -   John
 
 www.ayanova.com
 
-
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-
 ## ACTIVATION
 
 The method by which a user starts using your product is called the activation model. i.e. evaluation, trialing etc
@@ -408,10 +425,9 @@ two user 70/mo-7=63\*12=756/year, that should be less than 1 hour of my time ave
 
 **WHAT IF 50/user/mo** $50/mo per user based on yearly or 56.00/mo based on monthly
 
-
 5 user would be 250/mo*12=*3000/yr
 
-10 user would be 500/mo*12=5000/yr
+10 user would be 500/mo\*12=5000/yr
 
 **WHAT If quadruple maint (TOO HIGH)?** I have to do a lot of coding to keep retaining so it needs to be worth our while so 4 times the maint rate? (66.66, round to 65) 75/mo
 1 user 65-7=58\*12=696/year