diff --git a/devdocs/pricing.md b/devdocs/pricing.md
index c982d2d8..dc9ec7f1 100644
--- a/devdocs/pricing.md
+++ b/devdocs/pricing.md
@@ -11,6 +11,8 @@ Perpetual on premise (most expensive up front no recurring revenue, charge for u
 Subscription on premise (kind of what we're doing now really except we also charge more up front and they can keep using it after they stop paying which is not how this normally works)
 Subscription hosted (We host they pay a flat fee per month / year to get access to latest version)
 
+Eventually I'm going to want to cash out and sell the business and recurring revenue model is far easier to sell than a perpetual model.
+
 ## Pricing for v8
 
 IDEA: figure out average license cost over all sizes of existing license sales, factor _that_ with the 19.4% inflation figure Joyce determined before and make that the average license price??